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Sheena Iyengar: Every Fortune 500 Company Will Be Doing This in 10 Years

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“Every single one of us came from a different household," says Professor Sheena Iyengar. "We all have different narratives, and the differences between our narratives can be quite diverse, quite divergent.” Iyengar believes it's a global leader’s duty to understand those differences.

Eric Hellweg of Harvard Business Review conducted this interview on February 15th, 2013.
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