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Simply Business - TV Spot

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ava
Published
The agency People Ideas & Culture, approached UVPH with an opportunity to create the first of a series of non-traditional spots for the new UK insurance company, Simply Business. We were excited to design and create a playful style that is an interesting mix of 3D CGI, along with hand drawn animated flourishes.

UVPH
Damijan Saccio: Production
Gene Nazarov: Direction

Jeremy Greenberg: Modeling / Character Animation / Simulation / Fire / Cloth / Rigging / Rendering
Jung Hoon Lee: Character Design / Modelling / Rigging / Texturing / Animation / Lighting / Rendering
Category
Business
Tags
2D, 3D, Animation, vfx, cgi, motion design, motion capture, mocap, white space, illustration, motion graphics, simply business, insurance, corporate
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