Published
Tesco will donate the profits from an increase in ice sales due to the ice bucket challenge to the Motor Neurone Disease Association.
Greg Sage, community director for Tesco said:
“We’ve seen a big increase in sales of bags of ice as a direct result of this phenomenon, and we want the Motor Neurone Disease Association to be the ones to benefit. That’s why today we’ve pledged to donate the extra profits we make to them, and we nominate Sainsbury’s, Asda and Morrisons to do the same!”
Greg Sage, community director for Tesco said:
“We’ve seen a big increase in sales of bags of ice as a direct result of this phenomenon, and we want the Motor Neurone Disease Association to be the ones to benefit. That’s why today we’ve pledged to donate the extra profits we make to them, and we nominate Sainsbury’s, Asda and Morrisons to do the same!”
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