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The African Consumer Macro Landscape - trends & emerging opportunities

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Published
The Oxford Business Forum Africa, held at Saïd Business School on 10 March 2018.

Panellists:
Razia Khan, Chief Economist Africa, Standard Chartered Bank
Martyn Davies, Deloitte Africa
Carlijn Nouwen - Partner, Dalberg
Kristina Partsinevelos - Fox Business News Correspondent

There are polarizing narratives on the potential of the African consumer opportunity. On one hand, some argue that with incomes continuing to rise, and the emergence of the African middle-class, the African consumer is proving to be a key conduit for enabling growth on the continent. On the other hand, there is an argument that the African growth story is overstated and that recent deceleration of economies is evidence of that. What key consumer and macroeconomic trends lend themselves to the true African growth narrative, and the role consumers play on the continent.
Category
Academic
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