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TITLE SEQUENCE FOR CCTV'S BUSINESS REVIEW

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Business Review is one of CCTV2 Financial channel's flagship programmes, airing every weekday at 10pm on CCTV2.
Brand Energies were tasked with giving the show a whole new look and feel for 2016, and for this we looked to both the programme's old slogan "Our value is our opinion" and its new slogan "Change to a different angle" for creative inspiration.
'To think', from the Latin word 'opinio', led creative director Sandy MacMillan to think of the old cliche of lightbulbs... but rendered in a beautiful and dramatic new way by director Jason Keeley, animator Phil Hurrell and compositor Jonny Stopford.
The sequence is completed by original music from David Lowe.
Produced by Christina Zhang (China) and Celia Chapman (London).
Category
Business
Tags
Business, title sequence, Finance, branding, Opinion, titles, ideas, CCTV, light bulbs, CG animation
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