Why your small business isn't working

I've been selling online courses since 2019 and I made over $1,000,000. I just read a book "Building a story brand" by Donald Miller and realized I made so many mistakes. I will share my top 3 mistakes and how to fix them in this video, so it can help your small business as well.

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Time codes:
0:00 I made $1,000,000 selling online courses
0:47 Mistake #1: not thinking about the client
1:54 Mistake #2: being afraid to sell
3:19 Mistake #3: overcomplicating the marketing message
4:12 People are motivated by solving their internal problem vs solving their external problem
6:40 Create a brand story
8:16 What to think if people don't complete your course
9:23 A $40 knife
10:43 People are not paying for content, they are paying for access
12:00 People want to be a part of a bigger movement
12:51 Don’t underestimate the motivational part
13:49 Not too much text
14:30 Have an obvious call to action
14:44 Show images of success, not text
15:21 Your customer has two problems: 1) I want to survive 2) I want to be loved

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#Business #BusinessMistakes #OnlineBusiness