Write For Us

Your Hero Needs You (:15) | Caregiver Assistance | Ad Council

E-Commerce Solutions SEO Solutions Marketing Solutions
231 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

AVA
Published
Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
More On Caregiver Assistance:
Family support is critical to the care needed for older adults as they age, but often comes at substantial costs to those providing the care and to their families. According to the Caregiving in the U.S. report, in 2009, there were roughly 42.1 million caregivers in the U.S., providing an estimated $450 billion worth of unpaid care to aging relatives and friends. A popular misconception is that caregivers are paid medical professionals when in reality, most caregivers are family members or friends who are also working and managing their own families at the same time. For many, the caregiving role starts with simple things like scheduling a doctor's visit, but gradually expands until it becomes a major commitment in their lives. In recognition of the essential role caregivers play, the PSAs depict the circle of life and how roles change often without us even noticing.
For more info, please click here: 
Subscribe for Ad Council’s latest PSAs:
Smokey Bear Says Stay Connected:
Visit Ad Council’s Official Blog:
LIKE Ad Council On Facebook:
Follow Ad Council On Twitter:
Follow Ad Council On Tumblr:
Follow Ad Council On G+:
Follow Ad Council On Pinterest:
Follow Ad Council On Linked In:
Sign Up For Newsletters From The Ad Council:
About the Ad Council:
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. Fore information, news, events, and more, please click here:
Your Hero Needs You (:15) | Caregiver Assistance | Ad Council
Category
Success
Sign in or sign up to post comments.
Be the first to comment