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Behind The Scenes With Danny Trejo | Caregiver Assistance | Ad Council

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Men represent 16 million of the more than 40 million Americans who are unpaid family caregivers. Although most male caregivers agree that caregiving is stressful, very few reach out for help; they often avoid talking about their situation with others and don’t feel comfortable discussing the emotional challenges of caregiving. More than half (63%) of male caregivers are the primary caregiver for their loved one, and the majority of employed male caregivers juggle with working 40 or more hours per week.
New PSAs feature "tough guy" Danny Trejo and use the tagline “Caregiving is tougher than tough," directing male caregivers to aarp.org/caregiving for Care Guides and other practical tips, tools, and support.
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