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Tu héroe te necesita (:15) | Caregiver Assistance | Ad Council

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Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
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Family support is critical to the care needed for older adults as they age, but often comes at substantial costs to those providing the care and to their families. According to the Caregiving in the U.S. report, in 2009, there were roughly 42.1 million caregivers in the U.S., providing an estimated $450 billion worth of unpaid care to aging relatives and friends. A popular misconception is that caregivers are paid medical professionals, when in reality, most caregivers are family members or friends who are also working and managing their own families at the same time. For many, the caregiving role starts with simple things like scheduling a doctor's visit, but gradually expands until it becomes a major commitment in their lives. In recognition of the essential role caregivers play, the PSAs depict the circle of life and how roles change often without us even noticing.
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Tu héroe te necesita (:15) | Caregiver Assistance | Ad Council
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