About Cake Designer Amy Noelle | Sugar Flowers

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Learn about cake designer Amy Noelle, one of Howcast's cake decorating experts, in this video.


Hi, my name is Amy Noelle, and I'm the owner of Sugar Flower Cake Shop.
Sugar Flower Cake Shop creates unique special occasion and wedding cakes.
They are made from local and sustainable ingredients, and they feature
realistic looking flowers that are all handmade from sugar.

I founded my business on the principle that using local and sustainable
ingredients makes for better and for fresher tasting cakes. Anything that
we can get from our New York City green markets, we do, like berries and
butter. But whatever we can't get, like sugar, and sugar just unfortunately
doesn't grow in the state of New York, we get fair trade and organic
certified sugar.

I got into this business after a long career as a mathematician. I used to
be an actuary, and then I was a high school math teacher. While I was a
high school math teacher, I took a couple of hobby classes and somehow kept
getting pulled back towards the art of making sugar flowers. I decided to
turn it into a business and have flourished ever since.

It's really important that you use sugar flowers as you decorate cakes. For
example, real calla lilies are actually poisonous, and we would never want
to have them come into contact with our food. So it's much better to create
them in sugar in order to place them on a cake. In addition, even if you
have edible flowers, such as tulips or roses that can actually be eaten,
you never know how they're grown. And if they come with pesticides, again,
we don't want to have them come into contact with food. So the best way to
decorate your cake is to create them out of sugar.

You can check out our work and see more images of our beautiful wedding
cakes on our website at SugarFlowerCakeShop.com. Just make sure that you
spell flower like the plants and not the ingredients.

In addition to creating beautiful wedding cakes, we also teach cake
decorating classes. We hope the viewers of this video series will learn a
little bit about the art of sugar flowers and be able to create their own
wedding cakes and special occasion cakes at home.