JOELLE PARENTEAU of WOLF DOWN on Blogging for Business — Restaurant Influencers (RI009)

Blogging gives your business a BIG voice. Wolf Down restaurant owner Joelle Parenteau gained lots of attention and accolades when she wrote a viral blog post called “Why Restaurants Are So Fucked.” Watch this interview with the entrepreneur about connecting with audiences through blogging, opening a restaurant for the first time, and her popular Medium article series.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, sponsored by Toast (@ToastTab)? Let us know by leaving a YouTube comment below!

• SIGN-UP FOR UPDATES: https://restaurantinfluencers.media

CHAPTERS:
[00:37] - The Wolf Down Story
[03:26] - Unusual Growth Trajectory
[05:16] - Why Restaurants Are So Fucked Article
[13:31] - Become Your Own Media Source
[25:28] - Using Restaurant Technology


Joelle Parenteau is a Restaurant Influencer —

The Wolf Down restaurant owner and professional poker player is a passionate entrepreneur who has been able to channel her fearlessness and zeal for her business with blogging and Smartphone Storytelling.

“I feel like everything we do is a little unconventional,” said Wolf Down owner Joelle Parenteau on the Restaurant Influencers podcast hosted by Shawn P. Walchef of Cali BBQ Media https://calibbq.media.

• FOLLOW Wolf Down on Social Media @wolf.down

“Unconventional” has been a theme in her rise to fame within the restaurant industry. Tired of the false narratives and negativity surrounding the industry, Joelle expressed her frustrations the most constructive way she knew how — by writing.

She penned a fantastic article called Why Restaurants are So Fucked that was published on May 18, 2020. The article was riveting enough to garner over a million views and have her as a guest on media platforms across the globe.

Blogging About Restaurants:
Just over a month after publishing her article on the inevitable downfall of the restaurant industry, Joelle has recanted a bit with another hit entitled Why Restaurants are not Fucked. The article highlights the need for restaurants to pivot in order to remain successful, and how it could be done.

A year and a half later, she underwent another swing in her emotional pendulum and composed Why Restaurants are so Fucked - Part II which details the lingering uncertainty due to the aftermath of COVID’s subversion. Despite a change in feelings, one thing remains constant, she is true to herself.

Joelle Parenteau has used Medium to speak her truth from inside the belly of the beast that is restaurant ownership and in the process has become her very own media source. She uses her writing to lend a unique voice to the ins and outs of the hospitality industry during these uncertain times.

WHAT DID YOU LEARN from this interview? Let us know in the comments. https://restaurantinfluencers.media

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EPISODE LINKS:
• Wolf Down Online - https://wolfdown.com
• Joelle Parenteau on Medium - https://joelleparenteau.medium.com/
• Wolf Down Instagram - https://instagram.com/wolf.down


NOMINATE A RESTAURANT INFLUENCER — Do you know someone or a restaurant who is great on social media? Let us know by emailing [email protected] or sending the @calibbqmedia team a DM on social media.


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SUBSCRIBE TO RESTAURANT INFLUENCERS PODCAST – https://link.chtbl.com/RIpodcast


ABOUT WOLF DOWN:
Wolf Down serves Berlin dönors (a popular street food in Germany) and operates locations in Ottawa, Toronto, Calgary and Las Vegas.
The inspiration for opening Wolf Down came from a chance meeting with owner Joelle Parenteau and a “German boy.” After singing the praises of this particular German street food from her now husband, Daniel — who just so happened to originally relocate to Ottawa to help his friend with a startup called Shopify — she finally got a chance to try the acclaimed street food. She knew the rest of the world had to try it, too.

• Connect on Instagram: https://www.instagram.com/wolf.down

ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast series, sponsored by Toast POS (@toasttab). Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.
The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia).

• Entrepreneur Media - https://entreprenuer.com
• Yelp for Business - https://biz.yelp.com
• Cali BBQ Media - https://calibbq.media

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SPONSORED BY TOAST:
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

Learn more at pos.toasttab.com