Toast CEO CHRIS COMPARATO on Why Restaurants Need a Tech Partner — Restaurant Influencers (RI016)

Technology helps restaurants thrive. Listen to this interview with Toast CEO Chris Comparato (@chriscomparato) about leading with the customer in mind, having a digital-first mentality, and how innovative tech like what Toast provides are helping restaurants find the success they deserve.

• Improve Your Operations with Toast: https://bit.ly/3vpeVsc

CHAPTERS:
[01:48] - Chris Comparato 2-Minute Drill
[06:18] - Having a Digital-First Mindset
[15:36] - The Values of Toast
[20:52] - Meeting the Moment
[23:10] - Order and Pay at the Table

Chris Comparato is a Restaurant Influencer —

Toast, as defined by its CEO Chris Comparato, is “a restaurant specific end-to-end platform that helps the restaurant community grow their revenue, streamline operations, and drive amazing guest experiences.”

Though the suite of Toast services certainly helps restaurants transition from traditional practices into the wonderful world of digital hospitality, at its root, Toast is constructed to close the loop of restaurant ecosystems so that the customer experience is consistently excellent through the entire process.

“Every stakeholder in this restaurant, community, and restaurant ecosystem is going through a transformation,” Toast CEO Chris Comparato tells Restaurant Influencers podcast host Shawn P. Walchef of https://calibbq.media. “And the transformation revolves around digital and how could a digital first mentality drive change.”

• SIGN-UP FOR SHOW UPDATES: https://restaurantinfluencers.media

Toast leads with the customer in mind, and they understand that each customer experience is unique but equally important. “It’s all about leading with that hospitality mindset, which is one of our core values,” says Chris Comparato.

Empathy, deep empathy, is what allows Toast to create tools that embody the service-first mindset and allow their partners to deliver optimum customer experiences. It also gives them a voice by creating an environment “where you’re listening, you’re creating dialogue, you’re trying to improve.”

Toast helps with that by offering modules that not only simplify restaurant processes, but can also work in conjunction to do so. Comparato calls it the “steps of service methodology”. It is a system in which the Toast services complement each other in order for restaurants to modify the tools to fit the proper context of the customer experience.

“Our mission,” explains Chris Comparato, “is to empower the restaurant community to delight their guests, do what they love, and thrive.”

WHAT DID YOU LEARN from this interview? Let us know in the comments. https://restaurantinfluencers.media

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EPISODE LINKS:
• Chris Comparato on Twitter - https://twitter.com/chriscomparato
• Toast Unboxing Video - https://www.youtube.com/watch?v=anYf9oavvW8
• Chris Comparato interviews Shawn Walchef and Sam The Cooking Guy: https://www.youtube.com/watch?v=Y0NhE6oPw4I&t
• Schedule a Toast Demo - https://bit.ly/3vpeVsc

SIGN-UP FOR SHOW UPDATES – https://restaurantinfluencers.media
SUBSCRIBE TO RESTAURANT INFLUENCERS PODCAST – https://link.chtbl.com/RIpodcast

ABOUT CHRIS COMPARATO (@CHRISCOMPARATO):
Chris Comparato is Chief Executive Officer and a Director of Toast. He has an extensive background in leading high growth SaaS, software, and consulting companies with a focus on customer success and building strong teams. Prior to Toast, he led all customer success functions at Acquia (named Inc. 500 #1 fastest growing company) and Endeca (acquired by Oracle in 2011). He previously held roles at consulting firms Keane and Cambridge Technology Partners, where his track record of delivering innovative business technology to diverse industries started. He holds a BS in Mechanical Engineering from Union College.
• Chris Comparato on LinkedIn: https://www.linkedin.com/in/chriscomparato/

ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.
The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp (@yelp), and Cali BBQ Media (@calibbqmedia).

• Entrepreneur Media - https://entreprenuer.com
• Yelp for Business - https://biz.yelp.com
• Cali BBQ Media - https://calibbq.media

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SPONSORED BY TOAST:
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

Learn more about Toast at https://bit.ly/3vpeVsc