Kabbage from American Express CMO Brett Sussman on Supporting Small Business with TikTok

Brett Sussman of Kabbage from American Express (@kabbageinc) has embraced the new economy and is determined to help small businesses adapt to how people learn and buy.

Watch now to learn about helping small businesses with a new TikTok collaboration, branding and marketing online, and the future of shopping on social media.

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Chapters:
[01:22] - Brett Sussman 2-Minute Drill
[06:31] - Kabbage Collaboration with TikTok
[11:25] - The Start of Small Business Saturday
[21:01] - The Current Complexity of Profitability
[30:32] - Selecting the Right Campaign Partner

Brett Sussman is a Restaurant Influencer –

Data from American Express Small Business Holiday Report show that 7 out of 10 business owners say that their customers rely on their social media channels for news. And almost 90 percent say it has helped them acquire customers this past year.

Social media is playing an increasingly important role in businesses, specifically small businesses.

“We're actually seeing, which is really exciting, that the whole experience of commerce is being accelerated on these platforms.” says Sales and Marketing Executive Brett Sussman to Restaurant Influencers podcast host Shawn P. Walchef of https://calibbq.media.

Kabbage from American Express teamed up with TikTok in the holiday season to offer eligible small businesses a $100 ad credit to use on the app after they spend $50 on their first TikTok Ad campaign.

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“You're going to do your search, ask recommendations, and buy maybe in one or two sessions versus over three weeks, going to different websites. And so that acceleration is really important for small business owners to be in that conversation.”

Enter the Kabbage Shop Small Accelerator campaign powered by TikTok. The goal with the Accelerator initiative is to provide tips to small business owners to help the optimal usage out of the app. American Express also created the Small Business Saturday marketing initiative.

“So this collaboration with TikTok really is that we work closely with the set of creators to say, what are some of those tips and tricks if you want to get your small business owner on TikTok.” explains Brett Sussman.

“There” being present on TikTok, which, despite its immense growth is still considered a non-traditional marketing strategy.

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Along with its TikTok partnership, AMEX is also kicking off a new initiative this year, a Kabbage Funding offer, which includes a $250 incentive. This gives small businesses cash flow support to invest in their social and marketing.

The future of shopping is online.

“When you look at demographics, we see that both Gen Z and Millennials are spending an outsized amount of time on TikTok and really looking to make purchase decisions on TikTok. And so it's really for you to be there in a meaningful way.”

EPISODE LINKS:
Kabbage on Instagram: https://www.instagram.co/kabbageinc
Kabbage from American Express Website: https://www.kabbage.com
Shop Small Accelerator on TikTok: https://www.americanexpress.com/us/merchant/offers/tiktok.html



ABOUT BRETT SUSSMAN (@kabbageinc)
Brett Sussman is the Vice President and Head of Sales & Marketing at Kabbage from American Express. With more than two decades in the business, Sussman has now taken the helm with a new initiative that is embracing the creator economy via a unique partnership with TikTok. His desire to genuinely help small businesses owners is palpable as he defines himself as a caring people leader with a proven track record of building and developing high performance teams.

ABOUT RESTAURANT INFLUENCERS (@calibbq):
Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with a wide range of innovative business leaders like Emeril Lagasse, Sam The Cooking Guy, Marguerite Zabar Mariscal, and Rob Dyrdek about their secrets to running an enterprise, modern branding, and how to show up where customers are spending time online. https://restaurantinfluencers.media

• Published by Entrepreneur Media - https://entreprenuer.com
• Produced by Cali BBQ Media - https://content.calibbq.media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST
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