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Mark Hurd: dunhummby On Interpreting Big Data with Exadata

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Mark Hurd: So you're ingesting all of this, massive amounts of data, some of it extremely granular, you're having to deal with a huge scale of data. How does the cloud play into this? Engineered systems. How does this affect your business?
Yael Cosset: It's very challenging because you've got a combination of different type of challenges. One is the volume and the complexity of interpreting and translating that data is quite massive. So you need to create a platform that can absorb that volume of data in a reliable fashion. We standardized on Oracle Exadata, primarily because of its scale and the vision you guys had behind the technology around integrating the hardware and the software and also heading towards a cloud-based set of platforms.
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